You’re huddled in line at the nearest food vendor, rocking out to the band on the next stage and anxiously awaiting the meal in front of you when – oh no, you realize you’re out of cash! Worry no more millennial concert goers, Lollapalooza is launching Lolla Cashless, an RFID-enabled wristband that allows concert goers to tap and pay for items at the festival. The Chicago music festival claims to be the first major U.S. music festival to roll out this technology – so I’m hoping it spreads to festivals on the East Coast!
About U30U30 is a blog about Millennials, by marketers who are Millennials. A backstage pass into the passions and preferences of our connected generation. We take you inside our heads for a read on what’s a win and what’s an epic fail in culture, fashion, entertainment and anything else that interests us.
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