Mars Snackfood US celebrated the national launch of M&M’s® Premiums – a new collection of shimmering chocolate gems available in five sophisticated varieties: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha. The smooth, rich, melt-in-your-mouth chocolates made their formal debut as a premium chocolate with a unique fashion event during the Mercedes-Benz Fashion Week.
Bryant Park in midtown Manhattan served as the ultimate style platform to introduce new M&M’s® Premiums to the fashionable crowd with a colorful launch event. Models showcased the upscale M&M’s® while dressed in vibrantly colored gowns inspired by the rich jewel-tones of the new product. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs.
Visit http://www.youtube.com/watch?v=7UDktOn-IkY for event footage!